Sindang-dong, widely known for its Tteokbokki Town, was once home to a legendary restaurant that rewrote the history of spicy naengmyeon. That place was none other than ‘Cold Noodles Are Better Than Rice’. Though it has now closed, its unique spicy flavor, special preparation method, and unbeatable price remain in the memories of many.
Famous Spicy Naengmyeon Restaurants in Korea
In Korea, there are several well-known spicy naengmyeon restaurants, such as Haeju Naengmyeon, Changsin-dong Naengmyeon, and Cheongnyangni Grandmother Naengmyeon. These places all share a common characteristic: they enhance the spiciness by mixing a seasoning paste (dadaegi) into the broth. The red pepper powder and spicy sauce create a visually intense red broth, but adding too much dadaegi can make the broth thick or bitter.
How ‘Cold Noodles Are Better Than Rice’ Stood Out: Red Broth and the Charm of 4,000 Won
‘Cold Noodles Are Better Than Rice’ took a completely different approach from the dadaegi method. Instead of adding the spice separately, the broth itself was red, with the spiciness naturally infused into it. By blending chili peppers and capsaicin, the broth provided a clean, deep spiciness without the cloudiness or bitterness caused by dadaegi.
But what truly set it apart was the price—just 4,000 won. Enjoying such a high level of flavor and quality for only 4,000 won made it the ultimate value-for-money experience. This affordability made it a favorite among students and office workers alike.
Sindang-dong’s Hidden Gem and the Nostalgia It Left Behind
With its reasonable price, unique red broth, and consistently delicious flavor, ‘Cold Noodles Are Better Than Rice’ became a hidden gem of Sindang-dong.
Although it has now closed, Sindang-dong remains a paradise for tteokbokki and naengmyeon lovers, continuing to attract many visitors. And for those who once waited excitedly in the small restaurant, the memories of that anticipation and the unforgettable red broth live on.
For those who miss ‘Cold Noodles Are Better Than Rice’ and its signature red broth, while it may no longer be available, exploring other naengmyeon restaurants in Sindang-dong could be a great way to relive those memories and flavors.
